In the late 1940s the parent company was founded in Cyprus by G. Haralambous. Its core business activities were centered on coffee processing and trade. Soon the company held an important position in the local market, while it started exporting its goods in other countries as well.
In 1992, NOVELWAY LTD. was founded in Nicosia with the intention of servicing the sectors of:
- High Technology
- Automated Services
- Food & Beverages
In 1997, NOVELWAY LTD.represented the world renowned espresso brand Illy for the Cyprian market, and consequently managed to acquire the largest market share for the coffee distribution of the local Ho.Re.Ca. channel.
In 1998, NOVELWAY S.A. was established in Athens with main activity the trade and technical support of Vending Machines for the Greek market.
From the onset of 2002, NOVELWAY S.A. provides in addition integral services and products for food service applications in the sectors of:
- Coffee - Frozen condensed coffee AROMAT and coffee machines
- Beverages - ICS products (i.e. chocolate, tea, milk powder, etc.)
- Water Treatment - Water filtration systems and softeners from BRITA and EVERPURE
Our professionalism that characterizes our approach, as well as our specialization in the import and trade of innovative Vending Machine technologies and all other required peripheral vending machine products and services, have truly established NOVELWAY S.A. as “pioneers” in the Vending Machine market.
To become the leading supplier of Vending Machines and technological applications in Greece.
To support completely our customers from the beginning of our cooperation and always thereafter, by proving integral solutions in vending machine technologies with the biggest possible ROI for our customers, through in depth business/economic analysis, exquisite quality products, and complete technical support services at all levels.
Every Vending Machine is an investment. Our primary objective is to maximize the financial performance of this investment to our clients’ benefit.
Our philosophy is experienced through a series of services which are closely interconnected, over and above the limits of the initial purchase. That’s why we invest in a spherical and particular approach, which includes the recording and analysis of the specific needs for every customer, the economic feasibilities and business opportunities that arise in each case, the translation of the latter in the most suitable vending machine investment for each location, all with high speed and economy.
Our priority is that our clients manage to maintain their expected performance with our consulting services, with our trained and educated technical support department, and a full range of spare parts for each and every Vending Machine we propose.
Our long experience in the field of Vending Machines has taught us that every customer requires consulting support prior to the initial investment, which takes into account many parameters, such as: technical, financial, seasonal, marketing, investment in terms of performance, etc.
Vending Machines Concept
We analyze the specific needs of every client and how these are interpreted financially, in order to offer the most suitable top quality branded vending machine products and services that have a specific “identity” and address targeted consumer groups.
The placement of each Vending Machine should be according to what the commercial analysis dictates. That way we accomplish the combination of aesthetic perfection and point of sale functionality, while securing the Vending Machine’s maximum financial performance.
We support our customers through a continuous replenishment of spare parts to cover all their maintenance and service repairs throughout the life of each vending machine.
We continuously research the market and offer our clients new solutions with enhanced functionality, effectiveness, performance maximization, and monitoring systems for their Vending Machines (i.e.Telemetry).